American Crew

American Crew is a prestigious company that focuses wholeheartedly on male hair and skincare. The brand is synonymous with male elegance and confidence, and the products are designed to fulfil men's specific needs and lifestyles.

A product appeared in 1994 with the ambitious objective of transforming the market for male
skincare and hair products for good.

The stylist David Raccuglia felt it was time to break the stigma and let men have the same range of beauty products as women, without compromising their masculinity. American Crew became an overnight phenomenon and today it's an essential which many men rely upon as part of their collection of grooming products needed when keeping the skin healthy and the facial hair tidy. The product line also includes haircare items such as wax.