BORNTOSTANDOUT

BornToStandOut is a new perfume house from Korea that challenges norms and traditions with its quirky, creative fragrance compositions and with its rebellious, humorous attitude that invites us to challenge the socially accepted. Or as the brand itself says: "Insanity is relative, who sets the norm?"

Founded in Korea in 2022 as the country's first perfume house, BornToStandOut has quickly gained cult status with its cheeky style and artistically designed scents, intended to give the wearer a unique scent profile that - just that - "stands out" from the crowd.

Combining the expertise of some of France's most prominent perfumers with Korean cultural tradition, a whole new world of fragrance has been created, a universe that defies convention, often with a cheeky attitude, and where the names of the perfumes, among others, reveal a playful, defiant and controversial approach, delivered with a relaxed sense of humour and a twinkle in the eye.

The notes consist of natural absolutes, exotic spices, majestic gourmet accents and safe synthetic ingredients, designed to make you let go of all inhibitions and dare to go outside the box;