Reality Check for the New Year
Gents Focus
Just like at the start of every new year, the beginning of 2025 is a perfect opportunity to tackle routines and start fresh. Compare it to the feeling of lying down in a bed with freshly changed, clean sheets. Reset, readjust, and begin the year with a refreshed and renewed sense of well-being.

#1
Moisturized and Fresh
Autumn and winter are intense periods where many don’t take the time to prioritize themselves or their skin. A common mistake that unfortunately leaves a bigger mark than you might think. Signs of aging such as dark circles, wrinkles, and dry skin become more noticeable. That’s why we strongly recommend giving yourself and your skin the time it needs for a fresh start.
Find a routine that suits you—it doesn’t have to mean 10 minutes in front of the mirror every day. There are effective ways to achieve great results in just 2 minutes. Here are three tips from our skincare therapist that make a big difference with minimal effort and time:
- Facial cleanser
- Moisturizing face cream
- Eye cream
On weekends, take the opportunity to pamper yourself a bit more and give your skin some extra care. Using a face mask is incredibly relaxing and does wonders for your skin, leaving it refreshed, hydrated, and stronger.
#2
Step into a New Scent
Few things can elevate your mood and surroundings like a good fragrance. If you, like most people, feel a bit tired and unmotivated after all the Christmas and New Year celebrations, a new perfume can give you a lift with just one spray. Finding the right scent that truly appeals to you can feel like coming home. A fragrance can also spice up your winter days, boost your confidence, and brighten up the rooms you enter. This year's trends include gourmand and fruity notes—a great tip if you want to stay up-to-date with the latest in the world of fragrances.
#3
Refresh Your Beard
Just like your skin, your beard deserves a fresh start and some extra care, beyond the essential beard oil and shaping wax.
Consider starting to use a beard shampoo and conditioner to give your beard and the skin underneath a healthy foundation. While the shampoo cleans away dirt and impurities, the conditioner provides softening and moisturizing properties.
#4
Challenge Your Routine
Maybe now is the perfect time to shave off your beard entirely? If you don’t like your new look, it’ll grow back—pretty quickly, too. Either way, it can be refreshing to use the popular and easy-to-handle safety razor or try something new and more challenging by investing in a straight razor.
#5
The Basics
We finish with something that might feel like the most basic—and perhaps least inspiring—step. But it’s important and should be a natural part of every man’s daily “reality check.” Stand in front of the mirror and inspect the details: your eyebrows, nose hair, nails, and the rest of your body. See it as a friendly reminder to yourself—a way to ensure you’re always on top of the details and maintain a polished standard.