SKINCARE ROUTINE WITH RECIPE FOR MEN'S SERUM
Gents focuses
No longer the exclusive territory of the female gender, the time has come for men to take on a proper skincare routine. Fittingly, Swedish skincare brand Recipe for Men is launching a face serum specifically designed for male skin.

"WHAT IS A SERUM AND WHY SHOULD I USE IT?"
A serum is a concentrated and effective skincare product designed to penetrate deeper into the skin than your regular moisturizer, making it a powerful product that treats and improves specific skin problems. Recipe for men's new Instant Recharge Face Serum has multiple benefits in one bottle; it acts as an anti-aging product by adding and locking in moisture and smoothing. While the texture is lightweight and oil-free, allowing the serum to sink into the skin quickly without smudging.
Key ingredients in Instant Recharge Face Serum and why they are important:
Hyaluronic acid: An ingredient that binds moisture in the skin. The serum contains both high and low molecular weight hyaluronic acid that penetrates deep into the skin and has an anti-aging effect.
Niacinamide: Stimulates collagen production, which makes the skin feel supple, improves
texture and reduces flakiness, redness and hyperpigmentation.
Xylitol Complex: A deeply hydrating ingredient mix that optimizes the skin's ability to feel supple and young. It also soothes and nourishes the skin.
"HOW AND WHEN DO I USE THE SERUM?"
Step 1 - Cleaning
Any good skincare routine starts with cleansing to wash away the impurities in the skin to minimize the risk of pimples and rashes. Choose a cleanser that suits your skin type and use both morning and evening. Cleansing the skin is also a smart and quick way to get rid of visible pores, which many men have problems with.
Step 2 - Toner
Recipe for men's Pore Minimizing Anti-Shine Toner is a daily exfoliating leave-on toner that gives a matte effect. This is also a perfect product for those who have larger pores as it contains BHA acid which acts as a pore cleanser and pore minimizer. Apply with a cotton pad 1-2 times a day and do not rinse off.
Step 3 - Serum
Apply a few drops of the facial serum to dry skin and then pat it into your face with your fingers. Allow the serum to dry into the skin before applying your face cream. Adding a moisturizing serum to your routine will help reduce oiliness while keeping your skin soft and supple.
Step 4 - Face cream
After letting your face serum sink into the skin, you need to lock in all the nourishing ingredients with a face cream. The cream helps to retain the moisture from the serum but at the same time it softens the skin, strengthens the skin barrier and protects against external stresses.