Meet the fragrance & lifestyle expert

With 15 years of industry experience, you might have seen him as a guest on Nyhetsmorgon on TV4 or at NK's fragrance department. Let us introduce our newest addition and exceptional fragrance expert, Alexander. A man with great passion for scents, writing, and service.

I’m someone who believes that perfection lies in the details. Having polished shoes is just as important as a well-groomed hairstyle – the details create the whole. And just like a well-chosen accessory, a carefully selected fragrance can enhance your appearance and help you present yourself exactly as you wish.

A fragrance says a lot about its wearer; it can whisper confidence, elegance, mystery, or passion. I see fragrance as the invisible accessory that ties my entire outfit together – it highlights my best traits and makes me feel complete.

Top tips: Just like a perfectly tied tie or the right shoes, a well-chosen fragrance can be the final, decisive impression that leaves an unforgettable memory. A fragrance is not just something you wear – it’s something you are. So choose a scent that makes you feel comfortable and that you feel represents your personality.