On the occasion of Gents' 20th anniversary, in collaboration with Japanese niche brand Di Ser, we have created the perfume Kamikura, a celebration of spiritual and bodily purification, Nordic tradition and male beauty rituals.
In Japanese culture, 'Kamikura' is a sacred place that is considered the home of gods and spiritual beings. In these sacred places, people perform purification rituals, dance and sing, and make offerings to Kami, the higher state of humanity after death. The perfume was created to bring hope for happiness, success and peace, and by spraying the perfume, the place you are in becomes a sacred Kamikura. It is therefore a scent that is meditative, spiritual and soothing.
Purity is also Kamikura's main expression, as it opens fresh with lime and yuzu and balsamic pine from the ezo and todo trees. These soon give way to lavender and vetiver and finally to soapy oakmoss and woody accords of cypress, patchouli and oud. It's a scent that opens with the typical Japanese roots of Di Ser but then evolves into a classic European-style woody perfume, a nod to Swedish nature and purity culture.
The perfume is made in a limited edition.