In the fight against constant growth, man has developed two weapons: wet and dry shaving. Dry shaving, shaving with an electric razor, is the quickest method and gives a completely sufficient result for many. Today there are even electric razors that have blurred the line between wet and dry shaving, since they can also be used in the shower. You who always want to have the best should definitely choose a sharp safety razor and a good shaving cream instead of an electric shaver. A safety razor gets closer to the skin and gives a smooth and even shave. Wet shaving takes longer and requires more training, but the result is all the better.

The safety razor

First and foremost, you need a good safety razor. You should choose a safety razor with at least two blades (preferably three) and absolutely not one-time-use razors. One-time-use razors only have one blade and therefore you must use the razor several times to get the same result as a real razor. One-time-use razors are also completely jointless, which increases the risk for cuts significantly since the razor can not follow the shape of your face as well as a jointed razor. Gillette's Mach3 is an example of an excellent razor with three blades, and the latest version, Mach3 Turbo is equipped with a softening Aloe Vera strip.

The straight razor

There are still today skilful men who master the art of shaving with a straight razor. The straight razor is very sharp and very risky way to remove stubble. But if you want to have the closest and best shave there is to get, then by all means learn this noble art. We recommend that you consult with an experienced barber for further guidance.

Shaving foam, shaving cream, shaving soap, shaving gel and shaving oil

To facilitate shaving and avoid cuts, you should always use a good shaving aid. There are three forms of shaving aids: shaving foam, shaving gel and shaving oil. Which type you should use is individual and therefore we provide you with some tips to help you find the right one for you.

Shaving foam

If you don't have such heavy growth and your hair is rather soft, shaving foam is a good alternative for you. Always shake the bottle/can before squeezing out the lather. Apply generously and let it sit for a few minutes before beginning to shave, so the hair will be softened even further.

Shaving cream

Shaving cream is a thick cream which with a shaving brush can be whipped up into a creamy lather. It is also possible to massage into lather with your fingertips directly on the face. The appearance is not much difference from the shaving foam you press out of a bottle but qualitatively, the difference is huge. Read more about lather here! And here you will find our range of shaving creams!

Shaving soap

A shaving soap often looks like a hand soap, but contains ingredients that makes the facial skin not to dry out and provides the razor to glide better. This means that the irritation after shaving is kept to a minimum. Shaving soap is used in conjunction with a
shaving brush and provides a foam that reminds of the lather from the shaving cream. Read more about lather here! And here you will find our shaving soaps!

Shaving gel

Shaving gel is most appropriate for normal to heavy growth. It has a thicker consistency and is more oily than shaving foam. Distribute the shaving gel into both hands and apply a thin layer and let it sit for a couple minutes. Dermalogica Invigorating Shave Gel is a perfect shaving gel that soothes and reduces irritations.

Shaving oil

Correctly used, shaving oil gives the best and closest shave. The oil is very thick and only a few drops are needed to soften the hair. Apply the oil on already wet hair and begin shaving immediately. When the skin cools, the razor may become more sluggish. In this case, just splash some warm water onto your face and the oil will begin working again. Make sure you rinse the razor after every pass, since the oil has a tendency to quickly block the razor. American Crew Lubricating Shave Oil is an effective shaving oil that also contains E-vitamin that helps your skin stay young and fresh.


First and foremost, take it easy when shaving. It is a knife blade that you are holding to your throat and the most common reason for nicks is being in a hurry.

Five simple steps:

  1. Always shave directly after or at the same time as showering. The warm water softens and widens the hair and makes shaving smoother and more comfortable. Start by getting to know your beard by rubbing the tips of your fingers over the growth. This is important since you need to know which direction the hair grows and where it is thickest. Wet the face with warm water but not too hot, since this can hurt your skin. When the hair gets warm, it swells up and becomes softer.
  2. Apply the shaving aid you have chosen. If you use shaving gel or shaving foam, let it sit for a short while before you start shaving.
  3. Start shaving where your beard is thinnest. Often this means beginning on the side of the face, continuing to the throat and finishing with the section around the mouth, chin and under the throat. Shave in the direction of the hair and stretch the skin with the help of your free hand. Make small and calm passes to minimize the risk for cuts.
  4. When you have shaved according to all of the rules of the art, rinse your face with lukewarm water and dry it with a towel. It is better to pat the face gently with the towel than to rub. Rubbing reduces the skin's elasticity and speeds visible signs of aging.
  5. Finish with a shaving treatment, for instance Clarins Men After Shave Soother but avoid after-shave lotion and other compounds that contain a lot of alcohol, since it can irritate and dry your skin.

    Like so! Now you have accomplished a perfect shave and you can see the result, with great pleasure, in the mirror.


Sometimes it happens that you're in a hurry, push too hard, and the result is a cut that does not seem to want to stop bleeding. Some try to stop the bleeding with paper, others put a bandage over half of the face. Smart men are always a step ahead. A styptic pencil is a fantastic invention that contains aluminium-potassium sulphate which stops the bleeding immediately and tightens the skin. Pull the stick over the wound and presto, it stops bleeding! It stings a bit, but soon this is just a memory just like the cut.

Tips from the coach

You have already gotten many good tips for succeeding with shaving. The most important for a good shave is the right tools and that the hair becomes soft. A simple way to make sure that the hair is always soft is to first wash your face in warm water with Clarins Men Active Face Wash. It contains citrus oil that remains for a while, even after you have rinsed the lather away. Citrus oil helps to soften your hair and therefore makes shaving easier.