Gents Journal

Fragrance
The Highest Rated Perfumes

What turns a fragrance into a true favourite?
Explore the scents that receive the highest ratings from users and uncover why certain compositions stand out — with quality, character and a magnetic sense of identity.
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Skincare
Gents skin

Effective skincare doesn’t have to be complicated.
Gents Skin is developed for men who want to understand what they apply to their skin – without unnecessary steps. With a focus on skin barrier support, hydration and proven ingredients such as glycerin, niacinamide and Centella Asiatica, the range combines function, tolerance and results in a simple daily routine.
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Fragrance
Winter scents 2026

Winter 2026 offers fragrances that embrace darkness, warmth and a generous gourmand richness.
The season’s selected perfumes span boozy French elegance, Italian winter gourmandise and sophisticated German tobacco artistry – a collection made for long, cold evenings and festive winter moments.
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Reportage
Birkholz – German niche house with a family vision

Birkholz is a German perfume house where family tradition meets contemporary scent visions.
Rooted in generations of creative craftsmanship, Birkholz blends classic techniques with a modern sensibility for raw materials and composition. This feature explores how their vision of fragrance is shaped by both heritage and innovation in perfumery.
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Hair
Power Hair Activating Formula – Follicopeptide® – New research reveals a “super peptide” against hair loss

New Swedish research opens the door to a new type of hair growth stimulation.
Power Hair Activation Formula – Follicopeptide® is an advanced, non-hormonal peptide developed to improve hair density and support a healthy scalp.
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Hair
FAQ - Power Hair Activation Formula - Follicopeptide®

Answers to the most frequently asked questions about Power Hair Activating Formula with Follicopeptide®
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Reportage
New Notes - Modern Italian perfume art

New Notes represents a new generation of Italian perfumery.
Focused on innovation, high concentration and unexpected combinations, the brand challenges traditional scent structures and creates bold fragrances with a distinctly modern identity.
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Reportage
J-Scent - Japanese perfume craft in a modern interpretation

J-Scent captures the soul of Japan through fragrance.
Inspired by tradition, nature and everyday life, the house creates balanced compositions marked by elegance, quietness and subtle sensuality, often shaped by unexpected contrasts.
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Reportage
Plume Impression

Plume Impression treats fragrance as storytelling – guided by emotion and precision.
With a poetic tone and a strong focus on craftsmanship, the house creates scents that move between memory, presence and subtle elegance.
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Fragrance
Cocktails that impress

Want to impress with your drink — and your scent?
Discover cocktails that elevate the mood and pair them with the right fragrance for an unforgettable full-senses experience.
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Reportage
Trend Watch: Fine Fragrance

Fine fragrance træder ind i hverdagen på nye måder.
Deodoranter med parfume-kvalitet vokser hurtigt som trend, hvor komplekse duftkompositioner i subtile formater giver en luksuriøs hverdag uden at dominere rummet. Dette kan være starten på en ny æra i måden, vi bærer duft på.
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Reportage
ophiel - Fragrances with soul, history and elegance

Scents can be more than aromas — they can carry soul and story.
Lōphiel crafts perfumes where each composition speaks of heritage, personal narratives and elegance, blending carefully chosen ingredients that weave nostalgia and modern aesthetics into every fragrance.
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Reportage
Parfums Dusita

Parfums Dusita blends artistic sensibility with classic perfume tradition.
Inspired by Thai culture and personal aesthetics, the brand creates fragrances that are both poetic and complex. Each composition reflects a story where the richness of nature meets contemporary perfumery art.
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Reportage
QOT - when fragrance becomes more than an accessory

QOT treats fragrance as more than an accessory – it’s a lifestyle statement.
From fresh classics to spicy, fruity and gourmand creations, the collection focuses on balance, quality ingredients and the line between everyday wear and luxury.
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Reportage
Matiere Premiere - fragrances with a focus on raw materials

Matiere Premiere places raw materials at the heart of every fragrance.
The French perfume house bases its creations around a single natural ingredient, showcased at high dosage with clarity and elegance. The founder’s emphasis on authenticity and material expression results in minimalist scents with distinct character.
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Fragrance
Summer perfumes 2025

Ready for Summer 2025?
Explore the fragrances that capture the summer spirit — light, fresh or playful summer perfumes for sunshine, warmth and all your summer adventures.
Read more »
Skincare
Sun protection – a must

Sunscreen isn’t just for the beach — it’s a daily essential for healthy skin.
Whether you’re walking, cycling or in the office, the right SPF protects against aging, damage and uneven tone — every day, year-round.
Read more »
Reportage
Floraïku's ‘three ceremonies’ - A poetic fragrance journey inspired by Japanese rituals

Floraïku sees fragrance as ritual, poetry and quiet presence.
Inspired by Japanese ceremonies, the house unites scent, words and emotion into a meditative expression where each creation becomes a poetic journey.
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Best in Test
Best in test - salt water spray

Saltwater spray is a hairstyling product that has grown in popularity in recent years as it provides both structure and volume as well as a flexible, matte beach look. Salt water spray is particularly suitable for those who want to style their hair and maintain their tresses without realising that they have a product in their hair. So which salt water spray should you choose? Here is a small consumer test.
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Fragrance
Spring fragrances 2025

Spring 2025: time to refresh your fragrance wardrobe?
Explore the scents that capture the freshness of spring — light, uplifting perfumes perfect for brighter days, softer weather and new energy.
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Lifestyle
Trend Forecast 2025

2025 will be the year where classic meets innovation in grooming and fragrance.
Beard trends lean into relaxed sophistication, traditional wet shaving gains renewed traction with soaps and splash, while gourmand and fruity scents rise in prominence — and personalized skincare harnesses tech for precision in routines.
Read more »
Lifestyle
Get Ready for Winter Festivities

December is more than cold weather — it’s a season of celebrations and meaningful moments.
By preparing your skincare, grooming, scent and overall style with intention, you’ll feel fresh and confident for everything from holiday parties to New Year’s Eve.
Read more »
Reportage
The story behind Benjamin Barber's perfumes

Benjamin Barber blends classic craftsmanship with modern fragrance storytelling.
Rooted in traditional barbershop culture and inspired by travel, places and materials, the brand creates scents that balance familiarity with a contemporary edge.
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Fragrance
Autumn perfumes - with a twist of rum

Autumn fragrance with a boozy twist?
Discover scents where the rich rum note adds warmth, creaminess and depth — perfect for the dark evenings of fall.
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Shaving
Shaving icons

Need inspiration for your shaving routine? Sometimes you need that little extra push and we all have a few role models we look up to. Here we have highlighted three male style icons from the celebrity world that can serve as sources of inspiration. Enjoy!
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Fragrance
How to match perfume and deodorant

Your deodorant and perfume don’t have to fight for attention.
With the right pairing, you can stay fresh and fragrant all day — without scent conflicts or awkward overlaps.
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Reportage
Gents journey

Gents timeline is a journey through 20 years of curiosity, style and evolution.
From its beginnings to the present, it reflects how initiatives, creative choices and shifting trends have shaped the brand’s identity. This overview highlights milestones that show both the courage to innovate and the ability to stay true to what defines Gents.
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Reportage
Bortnikoff – one of a kind

Bortnikoff blurs the line between fragrance and art.
With roots in music, performance and fashion design, Bortnikoff creates scents that don’t just smell — they narrate, provoke and engage the senses in unexpected ways. Each composition feels like an identity statement rather than merely a scent profile.
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Reportage
BDK Parfums

BDK Parfums blends perfumery heritage with creative daring at the heart of Paris.
The French niche house, founded by David Benedek from a lineage steeped in fragrance history, centers each scent around distinctive raw materials and personal expression, with compositions crafted in Grasse that feel like stories in bottle form.
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Reportage
Kamikura - Gents exclusive anniversary perfume

A perfume can be a tribute, not just a scent.
With Kamikura, Gents exclusive anniversary fragrance, inspiration from classic olfactory traditions and contemporary aesthetics comes together to honor heritage and innovation. This scent is crafted to reflect quality, history and style in a personal yet timeless way.
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Fragrance
Which "Oud type" are you?

Oud can be mysterious, bold and full of character — but not all scents are the same.
By exploring different facets of the oud fragrance family, you can discover which type best reflects your personality — from smoky, woody accents to softer, spicy and balsamic nuances that give each scent its unique identity.
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Lifestyle
Jump into Spring

Spring isn’t just a season — it’s an opportunity to refresh your style.
With brighter days and warmer weather ahead, it’s the perfect moment to shed winter layers, reorganize your wardrobe and reinvigorate your daily grooming rituals to match the energy of the new season.
Read more »
Reportage
MAN-UP, make-up for men

Man Up is about defining modern masculinity with confident presence.
Rather than clinging to outdated stereotypes, the article highlights how style, grooming and attitude combine into a balanced expression where authenticity and conscious style help you stand grounded in yourself.
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Reportage
A constant in time

Being a constant in times of change takes both passion and resilience.
Gents celebrates its 20th anniversary as a testament to dedication, innovation and inspiration for the mindful man, navigating global shifts, fashion trends and growing customer loyalty – a journey marked by pride and purpose.
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Lifestyle
Trendguide 2024

2024 brings deeper skincare insight, expressive grooming and characterful scents.
The year’s trends range from an evolved interest in skin health and a moustache renaissance to classic shaving, styles that merge timeless cuts with fresh ideas, and warm, complex fragrances — all anchored in holistic, sustainable sensibilities.
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Lifestyle
S.Nicolaus morning routine

Saint Nicholas may be 273 years old, but his grooming routine is anything but outdated.
From a breakfast ritual in the kitchen to an elaborate skin and beard care sequence with scrubs and carefully chosen washes, Nicholas embodies how meticulous attention and quality products are key to flawless skin and that iconic beard.
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Lifestyle
70 years with 007

For 70 years, James Bond has turned style and attitude into cultural icons.
Across generations, 007 has shaped expectations of how elegance, precision and confidence are worn — not just in a tuxedo and gadgets, but through scent, grooming and presence in every encounter with the world.
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Fragrance
Fragrances for the office

At the office, scent is as much about consideration as it is about style.
In open work environments, choosing light, fresh and discreet fragrances like citrus, clean soapy accords and soft wood notes helps avoid overwhelming sensitive colleagues. The right perfume lets your personality shine without taking over the room.
Read more »
Body
How to make your shower feel luxurious

How to create a luxe shower experience – small tweaks, big impact.
With the right products, mindful pacing and little touches like a warm towel and harmonized scents, your daily shower can feel more like a ritual than a routine. Here are tips to elevate both feel and finish.
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Reportage
Alûstre

Alûstre frames fragrance through color spectra and storytelling.
Each perfume is named after a six-digit color code inspired by how light refracts in a diamond, with this code representing the interplay of top and base notes — categorizing the scent from fresh to oriental while highlighting quality and individuality.
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Skincare
Why you get pimples in different parts of your face

Where your pimples appear can reveal why they occur.
Different facial zones are linked to factors like stress, hormones, diet and product choices — and understanding these patterns makes prevention and treatment easier.
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Body
Why you get pimples on your back

Why you get back acne – and how to prevent it.
Back acne often comes from a mix of oil production, tight clothing and skin friction. We explain what causes it and share simple tips to help you prevent and treat breakouts with the right care routine and products.
Read more »
Shaving
Shaving routine - from start to finish

From prep to aftershave – the shaving routine that transforms your morning.
The classic shaving routine is more than just razors and foam; with proper preparation, products, and technique, each step becomes part of a ritual that delivers a smooth, gentle, and enjoyable shave from start to finish.
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Shaving
FAQ: 5 most frequently asked questions about razors

At Gents, we often get many customer questions about razors and shaving. Here we will address some of the most important questions we come across.
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Shaving
Polish your shaving routine with Benjamin Barber

Small refinements make a big impact on your shaving routine.
By incorporating select products from Benjamin Barber, you can elevate your shave to feel both luxurious and more effective on the skin.
Read more »
Reportage
The story behind Benjamin Barber

Benjamin Barber banede vejen for en ny type mandlig duftidentitet.
Med rødder i både kultur og æstetik blev Barber en stemme, der flyttede fokus fra traditionelle maskuline koder til mere udtryksfulde og nuancerede dufte. Reportagen skildrer hans rejse, påvirkninger og hvordan hans syn på parfume ændrede samtiden.
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Hair
New trend: curly hair

Curls are trending again – but only if you know how to style them
Many men struggle to control frizz and bring out their natural curl pattern. This guide shows you how to hydrate, define and maintain curls that look healthy and effortless.
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Skincare
Men's skincare - step by step

Skincare for men doesn’t have to be complicated — it’s about the right steps in the right order.
With a combination of cleansing, targeted exfoliation and hydration, you build a routine that strengthens skin, minimizes issues and creates a fresher look every day.
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Reportage
Venti 4 Profumo - Perfumes tailored for your skin

Venti4 Profumo treats perfume as a personal sensory journey.
The fragrances are designed to interact with your skin and specific body zones so that notes can fully develop with the help of body heat and individual chemistry. What emerges is a tailored scent experience where every facet has space to unfold.
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Reportage
TRNP- a dream that came true

TRNP turns nature’s raw botanical essences into living scent stories.
The Australian perfume house Teone Reinthal Natural Perfume (TRNP) works exclusively with natural essential oils and seasonal plant extracts to create complex, unisex fragrances that evolve in harmony with the skin.
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Lifestyle
From the ski slope to the afterski

From the slopes to après-ski – stay fresh from day to night.
After a long day out in cold, dry air and bright sun, hydrating and nourishing skincare, plus a few quick grooming essentials, help restore your face and confidence before heading into the evening’s fun.
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Fragrance
5 perfect negotiation perfumes - for women

In negotiations, scent creates your first invisible impression.
Choose perfumes that convey professionalism, poise and subtle sophistication — refined fragrance choices that boost confidence without overpowering the room. Here are five selected favourites for the woman who wants to stand out.
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Skincare
Skincare routine in 3 steps - with Recipe For Men

An effective skincare routine doesn’t have to be complicated — three steps are enough.
By cleansing first, exfoliating regularly and finishing with hydration, you create a simple yet thoughtful routine that keeps your skin clean, balanced and healthy.
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Fragrance
5 perfume mistakes you’ll never make again

Wearing fragrance is not only about the scent itself but also about how we use it in everyday life.
These five common mistakes – from overapplying and choosing the wrong occasion to storing the bottle incorrectly – are easy to avoid and make a significant difference in how a perfume performs and lasts.
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Lifestyle
Want to do business?

Succeeding in business is about more than what you say — it’s about how you’re perceived.
This article highlights five key factors that influence your impact in meetings and negotiations, where presence, style, grooming and attention to detail work together to create a stronger and more credible business impression.
Read more »
Hair
The barber lists - 5 hottest styles right now

The five hairstyles barbers say are defining the moment
Trends move fast, and these five looks are the ones stylists see again and again. Discover what’s popular, how to style it, and which classic look the barber wants to bring back.
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Fragrance
How to apply the perfume

Spray smart – smell great all day long.
Learn the easy techniques for applying perfume correctly to maximize both its reach and longevity.
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Skincare
Why you should never squeeze spots

Picking at pimples does more harm than good — and it’s not just a myth.
When you squeeze the skin you risk inflammation, scarring and prolonged healing — that’s why experts strongly advise against popping pimples, even if it’s tempting.
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Reportage
Sailor's

Sailor’s brings grooming to life with scents inspired by nature’s wildest terrains.
This brand pairs classic shaving and beard care with fragrance lines that evoke vast landscapes – from arctic breezes to forest depths and the warm spice of desert horizons. Emphasis is on authentic ingredients and functional quality for the style-conscious man.
Read more »
Fragrance
5 favourites from Widian

Five Widian favourites — discover the formula blending desert mystique with modern fragrance design.
Dive into the scents that have made Widian a cult name, and find a signature fragrance combining exclusivity and adventurous character.
Read more »
Shaving
Shaving tips for sensitive skin

Shaving tips for sensitive skin – gentleness above all.
If your skin easily flares up or reacts to shaving, the right tools, preparation and carefully chosen products can reduce friction, calm irritation and help you achieve a closer, more comfortable shave – even for sensitive skin.
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Lifestyle
4 ways to impress your partner

Impressing your partner is as much about thoughtfulness as it is about style.
From dressing with intention and choosing the right scent to creating memorable shared moments, these tips help you elevate your connection with genuine presence and confident charm.
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Fragrance
The best perfumes - from each fragrance family

Looking for your next signature scent? The right fragrance from each scent family can give you both variety and the core of your style.
Discover how top perfumes from different scent families let you express mood, occasion and personality — all year long.
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Skincare
Oily skin?

Oily skin is about sebum production — not “dirty” skin.
When skin appears shiny with visible pores and blackheads, it’s often due to overactive sebaceous glands. With proper cleansing, exfoliation and lightweight hydration, oily skin can be kept in balance.
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Hair
Oily hair?

Oily hair can be fixed — once you understand what causes it
Many people wash their hair more frequently when it feels greasy, but that often worsens the problem. Learn what triggers excess oil production and how to restore balance to your scalp.
Read more »
Skincare
"No make-up" make-up for men

“No-makeup makeup” for men is about looking fresher — not looking made-up.
Subtle products that blur imperfections, reduce shine and even out skin tone create a natural, almost filter-like look that’s barely noticeable, yet effective.
Read more »
Hair
Hairdressers' staff purchases

The go-to products professionals trust for real, reliable results
Our barbers and stylists work with every hair type and styling challenge imaginable – and they know exactly which products deliver. Here are the tools they reach for both at work and at home.
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Reportage
Gents journey

Gents journey is a story of passion, courage and constant evolution.
From early ideas to an established identity, Gents has navigated trends, change and opportunity — always with a focus on quality, aesthetics and relevance for the mindful man. This feature highlights the milestones that shaped the brand’s direction.
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Fragrance
Arabian elegance - Widian

We are proud to present Widian - one of the world's most exclusive Arabic perfume houses, whose ambition is to combine the modern perfume language of the West with traditional oriental culture and olfactory craftsmanship rooted in Abu Dhabi.
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Best in Test
Summer Perfumes - best in test

Whether we spend the summer at home or take a trip to warmer destinations, a scent that evokes sunshine and warm summer evenings always adds an extra boost. Here are some examples of versatile perfumes that enhance the summer feeling, whether you're traveling or relaxing on the balcony.
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Reportage
Power - better hair and beard growth

Stronger hair and fuller beard start with understanding your body.
The article walks through the biological and lifestyle factors that influence hair and beard growth, explaining how focused care, nutrition and daily habits can improve strength and volume over time.
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Best in Test
Best in Test - Antiperspirant

An antiperspirant is an effective solution for those who sweat heavily. Unlike deodorant, antiperspirants contain aluminum salts that reduce sweating by closing sweat pores. A good antiperspirant can keep you dry for 16 to 72 hours, making it a lifesaver for many. We have listed our top five antiperspirant favorites.
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Best in Test
Best in test - Shampoo

Finding the right shampoo for your hair type can be a challenge. We have put together a list of the four best shampoos to help you find the right one for you and your scalp.
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Hair
Hairstyle by face shape

Hairstyles for Your Face Shape
The right hairstyle can highlight your natural features just as the right clothing flatters your body shape. Discover which styles work best for your face shape — and which ones to avoid.
Read more »
Lifestyle
Make Easter the holiday of the year

Make Easter truly memorable with moments worth celebrating.
By blending thoughtfulness, style and togetherness, this guide inspires you to elevate the dinner, dress with intention, set a welcoming table and care for both yourself and your guests in a way that feels both heartfelt and festive.
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Fragrance
Oud - The liquid gold

Discover the golden secret of scent: oud.
Immerse yourself in a world of smoky mystique, deep woodiness and exotic luxury — where oud earns its name “the liquid gold” for a good reason.
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Lifestyle
Must-haves for your ski trip

Heading to the slopes? Make sure you’ve packed the essentials first.
From skincare for cold conditions to protective balms, functional apparel and handy gear, these tips make your ski trip more comfortable and worry-free no matter the weather.
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Body
What your partner is not saying

What your partner isn’t really saying – the little details that speak the loudest.
We often think we’ve got hygiene and grooming covered, but subtle things like feet, eyebrows, nose hair, breath and nails are things your partner may notice without voicing it. Small improvements can make a big difference in how you come across.
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Best in Test
Aftershave balm - best in test

Finishing the shave with a good aftershave balm that soothes and moisturises the skin is an important part of the ritual. This way you reduce the risk of irritation and razor burn and your skin gets the nourishment it needs. Here are our four favourites!
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Best in Test
Best in test

Our best test panel has tried different hand soaps and has been based on quality, price, durability, and the degree of hydration. Both pump soap and hard soaps have been included. Here are the three favorites.
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Fragrance
Negotiate Better with Fragrance

The right fragrance can influence both your confidence and how others perceive you during a negotiation.
By choosing a scent that communicates calm, control and social skill, you create stronger conditions for the conversation and reinforce your position without having to say a single extra word.
Read more »
Hair
Find the best hair wax

Find the right hair wax for your hair type.
This guide helps you choose the ideal product by comparing shine, hold and hair type – making it easier to select the wax that delivers the best results.
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Lifestyle
Impress your date with a WOW look

The look that impresses is rooted in understated confidence — not excess.
The right balance of style, comfort and thoughtful detail speaks louder than words on a date, with your choice of outfit and accessories enhancing presence and personality without overshadowing the moment.
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Why it's worth it
Why it's worth it - Di Ser

Distinctive fragrances become more than a signature — they become an experience.
Di Ser is a unique Japanese perfume house where natural ingredients, meticulous craftsmanship and timeless tradition merge into scents that stand apart, inviting you into a world shaped by aromatic storytelling and rare olfactory discoveries.
Read more »
Fragrance
The best meeting perfume

At business meetings you want to leave a good impression without overpowering the room.
Choose timeless, fresh and classically masculine scents — subtle enough to avoid distraction, yet expressive enough to convey confidence and presence. The right perfume becomes a natural extension of your personality at the negotiation table.
Read more »
Hair
Hair wax - hair gel - pomade - what's the difference?

The right hairstyle starts with the right product.
The difference between hair wax, gel and pomade comes down to texture, finish and hold. This guide explains when each product works best and how to choose the right styling option for your hair type and preferred look.
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Skincare
Winter skin

Winter skin needs more than just colder air — it needs targeted care.
As temperatures drop, extra hydration, gentle exfoliation and protective products help combat dryness, tightness and dullness throughout the season.
Read more »
Shaving
3 shaving tips for travelling

When you're travelling, shaving needs to be quick and easy and not take up too much space. Here are some tips that can make life on the go a little more convenient, so you don't have to compromise on your shaving routine.
Read more »
Shaving
experimenting with your shaving

Reignite your shave – try something different.
If your routine feels repetitive or the results fall short, small changes can make a big difference. Experimenting with new tools, techniques and products can turn shaving into a more effective and enjoyable experience.
Read more »
Fragrance
What is niche-perfume

Is niche perfume just exclusive luxury — or could it be the key to your unique scent identity?
Discover why niche fragrances differ from the mainstream, and how their experimental and exclusive nature can give you a scent signature that truly stands out.
Read more »
Lifestyle
Packing your toilet bag

A well-packed wash bag is the secret to a confident day — no matter what’s on the agenda.
By choosing essentials that cleanse, nourish and refresh, your grooming routine becomes smooth, efficient and ready for anything — from work to travel to evening plans.
Read more »
Fragrance
Parfum, EdP, EdT and EdC

EdT, EdP, Parfum — what does it really mean?
Discover the differences between fragrance concentrations and learn how to pick the right perfume for your style, occasion and personality.
Read more »
Hair
FROM HAIR GEL TO HAIR WAX

Hair wax offers more controlled styling than hair gel.
Hair wax provides a more natural finish, greater flexibility throughout the day and more options for different hair types. The text explains why wax is often a better choice than gel and how ingredients affect both hair and scalp.
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Lifestyle
Get ready for the meeting; quick & easy

A few quick minutes are all it takes to make the right impression.
Simple touch-ups that refresh skin, hair and overall appearance help you step into the meeting with focus and confidence — even when time is limited.
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Lifestyle
A fast routine

Smart daily routines free up time — and energy — for what truly matters.
With a few simple, thoughtful tricks, your morning or evening ritual can become quick, effective and consistent, leaving you feeling ready and less rushed as the day unfolds.
Read more »
Best in Test
Best in test - Beard oils

Caring for your facial hair with an emollient and often fragrant oil is the key to maintaining a soft and healthy beard. The oil is especially important for moisturising the skin under the beard, preferably in combination with a rough beard brush afterwards, to exfoliate dead skin cells and allow the conditioning agent to penetrate the skin layers. Here are our top five beard oils!
Read more »
Why it's worth it
Why it's worth it - Fornasetti

Fornasetti is more than fragrance – it’s art, design and Italian elegance rolled into one.
With hand-painted porcelain pieces infused with captivating aromas and timeless aesthetics, these scents and candles serve as both stylish collectible objects and luxurious sensory experiences that grow more beautiful with age.
Read more »
Fragrance
Signal "sex and attraction" with your perfume

Want your scent to say what you can’t?
Discover how the right perfume can signal attraction, confidence, and mystery — making you irresistible without saying a word.
Read more »
Fragrance
THE DYNAMICS OF THE UNEXPECTED

Fragrance isn’t about gender – it’s about personality.
As boundaries fade, more people choose scent based on feeling rather than labels. Feminine, masculine or somewhere in between – your signature is simply what suits you.
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Why it's worth it
Why it's worth it - Shaving Brush in Gold

A brush in solid gold is more than a tool — it’s a statement of style and care.
The Gents solid gold shaving brush pairs luxurious materials with perfect balance and soft bristles to elevate your grooming routine into something both effective and refined, whether you’re heading out for work or winding down for the evening.
Read more »
Fragrance
Layering – The Perfume for Your Identity

Ready to take your fragrance game to the next level?
Discover layering — the technique of wearing multiple perfumes together to create a new, fully personalised scent profile.
Read more »
Lifestyle
The secret behind a masculine look

The right look isn’t accidental — it’s the result of intentional choices.
The balance of style, grooming and self-expression builds an overall impression where details like fit, tones and attitude work in harmony. It’s the combination of these elements that creates a confident and cohesive appearance.
Read more »
Lifestyle
Taking care of your wardrobe

A well-cared-for wardrobe extends the life of your favorite pieces — and your style.
With simple habits around storage, cleaning and upkeep, you avoid worn fabrics, keep colors vibrant and always pull together a look that feels fresh and deliberate — no matter the occasion.
Read more »
Beard & Moustache
3 TIPS FOR BETTER BEARD GROWTH

Do you want a fuller and healthier looking beard or mustache? Nothing wrong with that, most men feel that way, if we disregard the ones with a clean shave. Here are our three best tips:
Read more »
Best in Test
Best in test - Razors

We have been testing all of our safety razors, and this is our favourites! Because there are no true alternatives to the results and the feeling you can get with a safety razor.
Read more »
Lifestyle
Back to work

From holiday mode to business ready – time to make a comeback.
After a break it’s time to get back into the swing of work, and this guide shows how to return to the office in style – from grooming and shaving to choosing the right scents that help you feel fresh and confident.
Read more »
Lifestyle
From the beach to the restaurant

Style should work just as well with sand between your toes as under restaurant lights.
Smart dressing is about blending functionality and refinement — pieces and accessories that carry you effortlessly from relaxed beach moments to dinner table conversations without sacrificing comfort or elegance.
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Why it's worth it
Why it's worth it - Feather AS-D2

Certain tools elevate shaving beyond the everyday.
The Feather AS-D2 is a Japanese-made safety razor engineered with perfect balance, durable surgical steel and timeless design, offering a smooth, comfortable shave that stands the test of time.
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Lifestyle
Summersports

Summer is about movement, sunshine and pushing a little further.
Whether it’s jogging along the shore, hitting the padel courts in the afternoon sun or cycling through verdant landscapes, summer sports blend activity with relaxed style, functional gear and the unfiltered joy of being outdoors.
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Shaving
Stuck with an expensive shaving routine?

Break free from the expensive shaving routine – smarter choices make all the difference.
Shaving doesn’t have to be an expensive habit. With classic tools and thoughtful products you can build a more efficient, gentle, and cost-effective shaving routine – without compromising on results or experience.
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Hair
How to dye hair at home

Color your hair correctly for a natural-looking result.
This guide shows you how to choose the right shade, apply the color properly, and avoid the most common mistakes. You’ll also learn why a lighter tone often works best and how to make at-home coloring easier and longer-lasting.

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Hair
Choosing the right shampoo

Choose the right shampoo for your hair type.
This guide explains how each hair type needs a specific shampoo – and how the right choice supports healthier hair and scalp.
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Fragrance
Mr. Right or Mr. Right Now?

What impression do you want to make on your date?
Choose your scent based on the message you want to send – comforting, warm notes for a long-term vibe or bold, intriguing aromas for a casual night out. The right perfume can amplify both your personality and your intent.
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Shaving
How to take care of your safety razor

Care for your safety razor – for a lifetime of shaves.
With simple habits like daily cleaning, periodic deep maintenance, and smart blade management, you can extend the life of both your razor and blades. Small efforts make a big difference in performance, feel, and shave quality.
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Best in Test
Best in test-shaving cream

With a good shaving cream, you make it easier for the razor or knife to get as close to the skin as possible. This way you get the most out of your shave. It also helps to moisturize the skin and make the shave a pleasant and enjoyable experience. Gents has tested shaving cream and here are our 3 favorites.
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Lifestyle
4 Essentials You Always Need to Have with You

Being prepared boosts both confidence and personal style.
With the right essentials in your pocket or bag, you can handle unexpected moments — from quick refreshes to on-the-spot fixes — without compromising your presence or poise.
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Fragrance
Stable, muck and manure

Some scents challenge expectations and stir emotions in unexpected ways.
The barnyard fragrance trend leans into animalic, earthy and raw notes that can be both fascinating and provocative. For those bold enough, these complex aroma profiles offer an expressive addition to your perfume wardrobe.
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Lifestyle
Everything for your race

Preparation for the race starts long before the starting gun — with the right plan and gear in mind.
Optimizing training, mindset and functional equipment doesn’t just make the run more manageable — it gives you the tools to perform better and enjoy the experience from start to finish.
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Why it's worth it
Why it's worth it - Kamisori

A Japanese blade combines tradition and precision in one smooth stroke.
The Kamisori razor, with its iconic shape and razor-sharp edge, turns every shave into a controlled, smooth and elevated experience for those who want to take their grooming routine beyond the ordinary.
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Beard & Moustache
5 things men with perfect beard do every day

It does not have to be difficult or take a long time. But the truth is that your beard sets the tone for your whole look. An unkept beard can never be compensated with an expensive suit or a luxurious perfume.
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Hair
5 ways to promote better hair growth

Stronger hair growth requires both the right technique and the right products.
By combining nutrition, stimulation and effective tools, you can create better conditions for both hair and beard. This guide presents five methods that can truly influence how much, how fast and how strong your hair grows.
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Skincare
Fresh in 3 minutes

In just 3 minutes your look can feel significantly more attractive.
With simple tools like fragrance, grooming products and quick styling tricks, it’s easy to create a fresher, more polished impression — especially when time is limited.
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Reportage
Travel Guide

Gents Travel Guide is about traveling with style and smart planning.
The key to a great trip lies in thoughtful choices — from packing and grooming to matching scent with climate and activities. The right preparations make both the experience and your presence more comfortable and memorable.
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Best in Test
Best in Test - Shower Creams

Yes, there is a big difference between the shower creams from the grocery store and the more expensive varieties.
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Fragrance
The Power Woman's Favorite Scent

Strength, character and confidence – powerful women choose fragrance with purpose.
From iconic leaders to modern role models, their signature scents reflect personality and presence. A fragrance is more than an accessory – it’s a statement.
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Best in Test
Best in Test: Hand Cream

Our hands say a lot about us, how well we care for them. Signs of ageing are often visible early and clearly on dehydrated hands.
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Fragrance
The Scent of Success

Can scent influence success?
Discover how the right fragrance can boost your presence, signal style and confidence — and help you step through doors that might otherwise stay closed.
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Best in Test
Best in Test Moisturizers

Whatever the season and weather conditions, the skin is exposed to elements that can lead to dryness and irritation. A moisturiser is therefore a must in every man's artillery of grooming products.
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Beard & Moustache
Grow a thicker beard

A fuller beard is about the right conditions and patience.
With proper care, the right products and an understanding of growth, both density and overall appearance can be improved.
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Shaving
How to create clean lines

Straight lines – the details that elevate your beard.
What defines a well-groomed beard versus a careless one is how the lines are shaped. With the right technique, tools and precision, you can turn your beard’s edges into balanced, symmetrical details that look sharp and intentional.
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Beard & Moustache
Grow a beard/moustache

Thinking about growing a beard? Read this first.
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Beard & Moustache
Beard care

If you want to keep your beard neat, don't forget to brush it. It's like exfoliating the underlying skin while smoothing out the shape. Read more about Gent's care and health advice.
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Shaving
Choose the right razor blade

How to pick the razor blade that transforms your shave.
Choosing the right double-edge blade is about more than sharpness – it’s a balance of comfort, skin type and beard growth. By understanding mild, balanced and sharper options, you can make your shaving more comfortable and effective.
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Shaving
Preparation - Prepare the skin for shaving

Great shaving begins well before the razor ever touches your skin.
Softening the beard and thoroughly cleansing the face reduces irritation, ingrown hairs and uneven stubble removal.
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Shaving
The perfect lather - gents focuses

The perfect shaving lather – the foundation of a smooth shave.
A rich, dense, creamy lather is more than foam; with the right technique, balanced water and quality tools it softens the beard, shields the skin and gives ideal glide for the razor.
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Reportage
About Gents

Gents is about style, confidence and mindful self-expression.
By bringing together grooming, fragrance and personal identity, Gents encourages men to elevate everyday life through thoughtful choices – from products to presence – emphasizing that style is rooted in self-respect rather than surface alone.
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Best in Test
Best in test - Shaving soap

Motivation: The markets best lather and best smelling shaving soap. An obvious winner!

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Beard & Moustache
Hot moustache styles

hot styles 5 trendy ways to wear a moustache Have you decided to grow a moustache? You should take a clo..
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Fragrance
Penhaligon’s: A Distinctive British Perfume House

Penhaligon’s represents British perfumery at its most elegant.
Rooted in Victorian London, the house is defined by craftsmanship, heritage and timeless sophistication – fragrances for those who value story as much as scent.
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Fragrance
Creed Viking

Viking is Creed’s tribute to the fearless modern traveller – a fragrance shaped by patience, courage and purpose.
Unveiled with an official launch in Iceland and housed in a striking red bottle, Viking draws on the bravery, endurance and seafaring spirit of the Viking Age. Seven years after Aventus, Creed chose to wait for the right moment – allowing Olivier Creed to craft a distinctly new masculine character, made for men who move against the current.
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Fragrance
Creed

Creed is the story of a fragrance house that refused to follow trends – and instead became one.
With origins dating back to 1760, Creed has built its legacy on patience, craftsmanship and an uncompromising view of quality. Across generations, the family has upheld a philosophy where time, rare ingredients and personal customer relationships matter more than rapid launches and aggressive marketing.
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Lifestyle
Essentials

The right essentials are the difference between a good day and a confident one.
Thoughtful choices of timeless products that cleanse, nourish and refresh build a baseline routine where function and style work together — ensuring you never have to compromise on how you present yourself.
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Fragrance
Fragrance Guide

Learn the language of fragrance with our Scent Guide: understand notes, scent structure and discover your signature scent.
Explore how top, heart and base notes work – and master the art of reading the fragrance pyramid.
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Fragrance
Creed Aventus

How did Creed Aventus become a modern icon?
Discover the story behind the scent many call an all-time great — a confident signature with cult status, designed to feel as sharp as it is memorable.
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Shaving
How to choose a straight razor

Find the straight razor that suits you best.
Choosing a straight razor is about more than just sharpness. It’s about matching the blade, grind and handle to your comfort, hand movements and shaving style. With the right choice, traditional shaving becomes both safer and more enjoyable.
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Shaving
Shaving's Sharp Master

The Japanese steel that elevates the shave.
Tamahagane is a traditional forged steel from Japan known for its purity and distinctive grain. When used in razor blades and components, it delivers balanced, enduring sharpness and a unique shaving feel – a choice for those who value exceptional material quality.
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Body
The morning shower - Enlightening or devastating?

The morning shower – habit, necessity or unnecessary strain?
For many, the morning shower is a daily ritual, but how does it affect skin and hair over time? We explore what daily showering does to the body’s natural balance and when less can be more.
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Reportage
The Story Behind Gents

Gents was born out of frustration – and a desire to do things better.
When the selection of quality products for men felt limited, Jenny Rydhström decided to act. The result was Gents: a company built on knowledge, innovation and style.
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Reportage
Molton Brown

Molton Brown blends British elegance with authentic craftsmanship in scent and grooming.
From its London roots, the brand has grown by creating distinctive, sophisticated fragrances and body care products that emphasize unique botanical ingredients and innovation. This feature explores how Molton Brown’s aesthetic and quality have shaped its identity in the premium space.
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Fragrance
Perfume tasting

Tired of the usual events? Turn your night into a scent-journey with our Perfume Tasting.
Learn how perfume is composed, uncover hidden notes and enjoy an evening full of fragrance, drinks and conversation — perfect for anyone curious about exploring scent in a whole new way.
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Body
How to Get Rid of Body Odour & Start Feeling Good About Yourself Again

How to shave down there – safely, gently, and effectively.
Intimate shaving requires the right technique and care to avoid irritation, cuts, and ingrown hairs. We cover how to prepare your skin, choose tools, and shave with controlled short strokes for the best outcome.
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Reportage
Everything You Want to Know About Acqua di Parma and Colonia Pura

Colonia Pura is a modern reinterpretation of an Italian classic.
The latest fragrance from Acqua di Parma captures the Italian way of life through a fresh, sensual and elegant blend of citrus, floral and woody notes. The balance between heritage and contemporary expression highlights how the house renews its legacy with modern finesse.
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Hair
5 products we recommend

Get more out of your hair care routine.
This guide highlights five essential products that help you build healthier hair, support a stronger scalp, and create a style that lasts all day.
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Fragrance
The Amalfi Coast

Escape to the dramatic cliffs and timeless elegance of the Amalfi Coast.
Join a fragrance journey through lemon groves, sea breezes and Italian perfume heritage – and discover why Amalfi continues to captivate the world.
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Body
All you need to know about vaxing

Waxing delivers longer-lasting results than shaving — but it requires proper technique and aftercare.
With careful preparation, correct waxing (whether using hot or cold wax) and effective aftercare, you can achieve smoother skin with fewer ingrown hairs and less irritation — whether it’s shoulders, back or intimate areas.
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Fragrance
Nordic scents

Purity, nature and understated elegance.
Scandinavian fragrances capture light, landscape and balance — scents where simplicity, quality and character speak without overpowering.
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Beard & Moustache
How to dye beard at home

Thinking about using a beard color? Here's how you dye your beard at home!
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Shaving
How to choose the right safety razor

Choose the safety razor that suits your shave.
Selecting the right safety razor is about more than aesthetics—it’s about how it feels in your hand, its balance and how aggressive the shave is. By understanding differences in design, weight and blade exposure, you can pick a razor that makes shaving gentler and more effective.
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Shaving
Shaving

Master your shave – from prep to finish.
Great shaving is about more than the razor you hold. It starts with solid preparation, the right products and tools, and continues with slow, controlled passes and thoughtful aftercare. With clear steps, shaving becomes safer and more comfortable for everyone.
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Body
Sun Protection

Sun protection isn’t just for holidays — it’s a core part of your skincare routine.
UV radiation is a major cause of premature aging, redness and sunburns, but with a broad-spectrum SPF (at least 30), proper application and daily use you protect your skin and keep it healthier longer.
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Lifestyle
Cedarwood - the best for your wardrobe

Cedar wood blends natural scent with practical protection for your wardrobe.
The article explains why cedar – with its warm, subtly spicy aroma and moisture-regulating qualities – makes a natural choice for preserving clothes while deterring pests in a stylish, functional way.
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Body
How to avoid problems with sweat

Sweat is your body’s natural cooling system — but it doesn’t have to cause issues.
With good hygiene, smart clothing choices and effective antiperspirants, you can reduce both sweating and odor — from underarms to feet — and stay fresher longer.
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Body
How to avoid bad breath

Bad breath is common — but there are simple ways to prevent it.
By combining thorough oral hygiene with the right routines for your tongue, eating habits and dental floss, you can keep your breath fresh all day — with minimal effort.
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Fragrance
Find your signature scent

Have you found your signature scent?
Discover how the right perfume can become your personal hallmark — a scent that reflects your style, character and who you are.
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Skincare
Your morning routine

Your morning routine can kick-start not just your day but your skin, hair and style.
From an invigorating citrus or mint shower to gentle face cleansing, hydration and a discreet everyday scent — simple steps that leave you feeling fresh, confident and ready.
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Fragrance
About Eight & Bob

A fragrance rooted in French elegance — surrounded by myth and legend.
Discover the story behind Eight & Bob: an exclusive scent shaped by craftsmanship, coincidence, and a narrative that gave it cult status.
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Shaving
Alum

When small mistakes need fast control.
Minor nicks after shaving benefit from immediate care. Alum has long been used to tighten the skin, stop bleeding and calm irritation – a simple yet highly effective step in post-shave care.
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Beard & Moustache
Gray beard

Beard colour - an alternative?
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Beard & Moustache
Itching beard

Without a doubt, itching is the most common problem for men growing facial hair.
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Shaving
Cut-throat vs. Shavette

Having come so far, you must have come across the word Shavette a few times. You may be wondering what the Shavette razor blade does.
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Shaving
The Shaving Brush

A shaving brush does more than create lather — it primes the skin for a superior shave.
By lifting hairs and evenly spreading cream, it helps soften the beard and reduce irritation.
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Beard & Moustache
Coarse beard growth

Clean shaven, stubble or a full beard, studies show that women find groomed stubble highly attractive.
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Skincare
What skin type do I have

Knowing your skin type is the foundation of effective skincare.
With simple tests and observations you can determine whether your skin is dry, oily, combination or sensitive — and choose the right products that actually work.
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Shaving
bumps and Ingrown hairs

When shaving causes bumps and irritation.
Ingrown hairs and razor bumps are common after shaving, especially with sensitive skin or poor technique. With proper preparation, gentler shaving methods and thoughtful aftercare, you can reduce inflammation and enjoy calmer, smoother skin.
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Hair
Hair loss

Hair loss begins when DHT weakens the hair follicles.
As the strands become thinner and growth slows, several options exist, ranging from medical treatments to cosmetic solutions and new research showing promising results.
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Shaving
The sharp guide til your straight razor

The straight razor demystified – a clear, practical guide.
Working with a straight razor involves more than just technique; it requires understanding the blade, using the right strokes and staying safety-aware. With concrete steps and helpful tips, shaving becomes both safer and more enjoyable for all levels.
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Body
Tooth Whitening

Teeth whitening is about achieving a brighter smile — not damaging enamel.
With the right method and products — suited to your sensitivity and teeth — you can brighten your smile without compromising dental health or comfort.
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Hair
Dandruff

Dandruff is caused by an overactive yeast fungus that makes the scalp flake.
When the balance is disrupted, irritation, itching and white flakes appear, and effective treatment focuses on reducing fungal activity and restoring calm to the skin. With a consistent washing routine, you can break the cycle and regain control of the symptoms.
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Hair
How to wash your hair

Incorrect shampooing can cause problems for both hair and scalp.
The right washing routine improves hair quality, reduces dryness and minimises the risk of irritation and hair thinning. This guide explains how often you should wash your hair and how to shampoo in a way that truly makes a difference.
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Body
Hands and nails

Well-groomed hands and nails make a fresh, polished impression.
By washing thoroughly, caring for your nails properly and regularly applying hydrating hand cream, you can keep hands soft, nails neat and prevent dryness and rough patches — simple steps with big impact.
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Body
How to take care of your feet

Well-cared-for feet make a difference — for both comfort and confidence.
With simple steps like cleansing, filing, moisturising and protecting against pressure, you can keep feet healthy, soft and free from cracks and discomfort.
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Body
Eyebrows, nose hair and other body hair

Good grooming isn’t just about the hair on your head.
Taking care of brows, nose hair and other body hair the right way creates a neater, more polished impression — with simple tools and techniques that suit your style.
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Skincare
3 steps to better skin - in under 10 minutes a day

Better skin starts with simple daily habits — not expensive miracle cures.
With proper **cleansing, exfoliating and moisturizing**, you’ll see noticeable improvements and a complexion that feels healthier and more radiant.
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Skincare
The eye region

The eye area is often the first to reveal how your skin is doing — and it needs special care.
With ingredients like retinol and vitamin C, you can target fine lines, fatigue and dark circles while creating a brighter, more even look around the eyes.
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Skincare
Facial Mask

Face masks are a fast-acting boost for skin you want to feel instantly.
Whether you’re after deep cleansing, hydration or a glow-boost, the right mask is an effective way to give your skin extra care when it needs it most.
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Skincare
Moisturizing

Moisturizing is the key to healthy, balanced skin.
Whether your skin is dry, oily, or somewhere in between, the right moisturizer keeps it soft, supple and protected against external stressors.
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Skincare
The basics of skin care

Skincare starts with three core pillars — and they do the work for you.
Cleansing, exfoliating and moisturizing are the foundation for healthy skin — whether you’re minimizing breakouts, boosting radiance or fighting signs of aging.
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