the power woman’s favourite fragrance
Six women’s fragrances worn by different power women.
Written by Glenn Lauritz Andersson & Denis Vasilije, fragrance experts

Summary
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The article highlights six iconic women’s fragrances worn by successful and influential women, where each choice reflects personal style, character and powerful presence.
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Examples include Penhaligon’s Bluebell for Margaret Thatcher, Creed Love in White for Michelle Obama and Angelina Jolie, and Creed Royal Water for Victoria Beckham – all fragrances with distinct character that complement the wearer’s image.
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The text also shows that modern leaders and creators such as Jenny Rydhström of Gents choose fragrances with subtle strength and elegance – such as Di Ser Kyara – reinforcing how perfume can reflect both personality and ambition.
Margaret Thatcher – the outspoken lady who once believed she would not witness a female prime minister in her lifetime. Five years later, she was elected the United Kingdom’s first female Prime Minister.
Margaret’s favourite fragrance was Penhaligon’s Bluebell, a delicate essence of bluebell – hardly a surprising choice, as it conveys success, elegance and femininity.
Beyond the Iron Lady herself, Penhaligon’s Bluebell was also a favourite of Princess Diana, Queen Elizabeth and Kate Moss.
“Personal and delightful attitude”
Other successful female role models and their favourite perfumes:
Creed Love in White - Angelina Jolie, Michelle Obama
Two powerful women – one fragrance. Michelle Obama and Angelina Jolie are two of the world’s most influential women, both having built careers, raised children and taken political stands. They are often praised in the media for their achievements, empathy and compassion – but also for their femininity. That they both wear Creed Love in White is perhaps no coincidence.
Creed Love in White is a feminine and soft fragrance with fragrant roses, jasmine and magnolia in the top notes. The base reveals darker, more mysterious notes of vanilla, amber and sandalwood. A fragrance for the feminine and caring woman with strength and determination.
Creed Royal Water - Victoria Beckham
Victoria Beckham – entrepreneur, designer and mother of four. Despite constantly juggling countless responsibilities, she always appears polished and composed. Perhaps it is because she wears Creed Royal Water, a fresh and clean fragrance featuring citrus, mint and rich amber. A scent suitable for both men and women at the centre of the storm.
Acqua di Parma Colonia - Sandra Bullock, Kate Moss
Two red carpet icons who share the same fragrance. Acqua di Parma’s Colonia is beloved by both Sandra Bullock and Kate Moss. Colonia is described as elegant, fresh and timeless – just like the two icons themselves. That the fragrance was originally intended for men does not deter them. Why let a perfume house decide what you can and cannot wear?
Di Ser Kyara - Jenny Rydhström

When Gents founder Jenny Rydhström chooses a fragrance, it is never an ordinary one. Di Ser Kyara is understated yet determined, often creating a reaction in those standing close – much like Jenny herself. Did you know that the average Gents customer votes in parliamentary elections to a higher degree than other Swedes? Perhaps it is because Jenny believes differences should be embraced and highlighted, a vision that subtly permeates both the site and its assortment. This attracts customers who are not afraid to take a stand, across the entire political spectrum and regardless of ideology.
Kyara is a refined blend of rose, oud, Indian sandalwood and patchouli. It works day and night, all year round, thanks to its dry and elegant composition.