Why It’s Worth It

Gold Shaving Brush – 950,000 SEK

Gents introduces a remarkable shaving brush crafted in solid gold – comparable to a raw material investment. The difference? You can enjoy it every day, for a lifetime.

This brush weighs 550 grams – 12 grams of premium hair and 538 grams of 18-karat gold. Rugged, elegant and timeless – it’s not something you’d find in just any bathroom. More than a tool, it’s a statement. And yes, it demands a certain kind of man.

The gold is green-certified, meaning 100% recycled and ethically sourced. With purchase, you receive a lifetime warranty on the brush and an eternal warranty on the handle. And should you grow a beard? The brush doubles beautifully as a refined paperweight.

“Should you grow a beard, it serves perfectly as an elegant paperweight.”

Behind the Brush

“This brush combines outstanding craftsmanship with ideal weight,” says Jonathan Pramborn, project lead at Gents. The polished finish brings out a raw yet timeless aesthetic. Its triangular, shield-shaped handle ensures a secure, non-slip grip – even when wet.

– The larger the knot, the more water it holds, the richer the lather, and the smoother the glide. Which means less irritation, Jonathan explains.

The brush is handmade by goldsmith Erik Rosander at Art Metall in Helsingborg – the same studio known for crafting Koenigsegg’s car keys.

For the man who understands value

The price may raise eyebrows, but what you get is peak shaving performance, heirloom quality and a truly long-term investment – much like a gold bar in your safe.

Price: 950,000 SEK – custom engraving included. Can be adorned with gemstones upon request (price varies).