Proraso

The year is 1948. It's a time of innovation and faith in the future. In a small laboratory outside Florence, a young Piero Martelli is experimenting with new formulas for what will become the world's first Pre-Shave and later an After Shave Cream.

For three generation, Proraso have sustained the tradition of exemplary shaving products with great results. This isn't surprising, as their goal is to provide only products which give you as close and pleasant an experience of trimming of your facial hair as possible. With each new generation, the products – which among other things include shaving foam and aftershave balm – have been developed and improved upon. However, the basic principle of high-quality ingredients and professional products has stayed the same.

The Italian company, which has been a player in the market since 1908, has always had shaving and shaving products as their main focus. Today, Proraso stands as a legendary brand in the male grooming product market.