Trend Forecast 2025
in Men's Lifestyle
Discover what lies ahead in the world of grooming in 2025. Through analysis and market research, our experts have identified the most exciting trends of the year. This is the year where classic expressions meet new innovations – we bring you insights, inspiration, and exciting news you won’t want to miss. Join us as we guide you into a year filled with style and relaxed confidence!
1. Beards and Mustaches – Relaxed Sophistication
In the world of beards, the trend toward shorter styles continues, but with a twist: they should look slightly untamed, almost as if they’ve grown effortlessly. An "effortless" yet uncompromising look that exudes relaxed confidence. You can still style your beard with oil and wax, but in a more casual way, so it doesn’t appear overly groomed.
The mustache, however, continues to grab attention and often takes center stage. To truly make it stand out, a little extra care is required – a well-trimmed and styled mustache exudes both character and confidence. Think style icons like Jacob Elordi, Pedro Pascal, and Paul Mescal – full of character yet subtly and thoughtfully maintained.
2. Shaving – A Tradition with a Modern Twist
Wet shaving is taking an exciting turn in 2025, with increasing demand for soaps and splashes inspired by popular fragrances. There is also growing interest in vegan soaps, reflecting a broader focus on sustainability within the grooming world.
An interesting detail is that splashes, with their refreshing and invigorating feel, are gaining popularity and beginning to overtake traditional balms. This is something many enthusiasts have been asking for – more splashes that match soaps, not just balms.
Want to join the trend? Choose a high-quality shaving brush and go for soaps and splashes that offer an authentic wet shaving experience with a modern, sustainable focus.
3. Gourmand and Fruity Scents – The Big Fragrance Trend of the Year
2025 offers a double trend in the fragrance world: gourmand and fruity scents. Gourmand fragrances, with their rich notes of vanilla, tonka bean, chocolate, and coffee continue to impress and are expected to shine in the fragrance world moving forward. At the same time, fruity notes like plum, peach, and citrus are emerging as the big favorites for spring and summer.
Gourmand scents offer an enveloping and sensual elegance, while fruity fragrances provide a vibrant, energetic touch. Together, they reflect a perfect balance between seduction and playfulness.
You might even want to try combining the sweet gourmand notes with fruity accents – a technique known as layering?
- Layering tip: Sugar Addict from Born to stand out is an obvious favorite that pairs well with many other fragrances, such as BDK Gris Charnel.
4. Men's Skincare: Technology and Personalized Routines
In 2025, men’s skincare will undergo a revolution, with technology playing a larger role than ever before. Men are becoming increasingly aware of the importance of a tailored skincare routine that takes into account their specific skin type and lifestyle. Smart technology will be a key part, with apps and devices that help analyze skin needs and tailor products to individual conditions.
IN CONCLUSION...
Get ready for 2025 with grooming trends that combine the best of classic and innovative styles. Let these insights inspire you to upgrade your routine and explore new ways to express your style. A modern twist where your personal touch takes center stage. It’s all about finding your unique style, where relaxed attention to detail gives that final, distinctive touch.
Finally, we’d like to wish you a fantastic 2025.